Albert Bandura's Social Cognitive Theory

   

   Behaviourism is based on the notion that development is learned and is strongly influenced by environmental factors. Many behaviourists stand by the fundamentals of this belief but feel that Skinner was short-sighted in believing that cognition doesn't play an important role. Social Cognitive Theory emphasises the principle that behaviour, environment, and cognition operate together, each exerting important influence on the others.

B.F. Skinner's Behavioural Theory

   

   Parents have long known that children respond to a system of rewards and punishments. While to say that this is a simplification of the theories of famed behaviourist B.F. Skinner would be an understatement it is accurately descriptive of the most basic aspect of his beliefs. Operant behaviour and operant conditioning, Skinnner's most widely acclaimed work, is based on a system of both positive and negative reinforcement.